Communicating to advance the public's health : workshop summary / Ellen Bayer and Darla Thompson, rapporteurs ; Roundtable on Population Health Improvement ; Board on Population Health and Public Health Practice ; Institute of Medicine of the National Academies.
| Author/creator |
Bayer, Ellen |
| Other author/creator | Thompson, Darla. |
| Other author/creator | Institute of Medicine (U.S.). Roundtable on Population Health Improvement. |
| Other author/creator | Communication to Improve Population Health (Workshop) (2014 : Irvine, Calif.) |
| Format | Electronic and Book |
| Publication Info | Washington, D.C. : National Academies Press, [2015] |
| Description | xiv, 82 pages : color illustrations ; 23 cm |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subject(s) |
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| Contents | The science of health communication: guiding principles for population health campaigns -- The news media as a catalyst for action -- Effective use of digital media to advance population health goals -- Effective messaging strategies: a review of the evidence -- The power of television and film -- Final comments. |
| Subject | The Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop. |
| Bibliography note | Includes bibliographical references. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2016427423 |
| ISBN | 9780309368674 (pbk) |
| ISBN | 0309368677 (pbk) |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Electronic Resources | Access Content Online | ✔ Available |